Wednesday, September 25

Photoshopping Ads


Photoshopping is used to alter the appearance of something. Advertising uses photoshop to make their product look more appealing. Sometimes photographs cannot enhance or highlight what is necessary. I think that using photoshop to alter an ad is simply a marketing tool and that there is nothing wrong with it.

The idea for advertising is to draw costumers in to buy the product. Costumers are not going to want the product if it looks unappealing. They want to see the product at it’s absolute best. It shouldn’t be considered lying, because it is simply using a creative tool to show the consumer the product in the best way.

It shouldn’t matter if a model’s body has been changed to better advertise a product. People should already know that models don’t represent the everyday person and shouldn’t look to them as a realistic body image. They are simply a tool to show a product and promote it. If the advertiser wants to go ahead and airbrush the models face it shouldn’t be considered lying to the public. Consumers don’t need protecting from this creative tool, they should know that the product is being promoted at it’s highest quality.   



For example, McDonalds is known for advertising something that costumers never see in person. McDonalds has to alter the appearance of the burger in their ads to make sure all the elements of the burger are showing. With a regular burger that you order in stores all the toppings are centered under the bun and not visible from the outside. If McDonalds advertised the burger on the left of the page costumers wouldn’t be able to tell what is in the burger which makes it look less appetizing. I think it is necessary to photoshop products to show them at their highest quality. 

Photoshopping is a great creative tool that helps a lot of advertising campaigns. It has helped create some of the most famous ads. I believe that without photoshop most ads wouldn't attract customers.  

No comments:

Post a Comment