1, 2, 3, 4, 5......

Most people don’t even pay attention to more then half the ads they see each day. They don’t have time to stop and enjoy every single ad. That’s why ads are said to have 5 seconds to engage the viewer before they move onto the next one. I think our attention span is too short for the amount of ads their are in our day.

I think constantly being exposed to ads has decreased our attention span. People are over exposed to ads and have started building up an amenity to them. We can only retain so much information and advertising is setting us overboard. I see why advertisers want to keep creating more and more because they are losing the consumers attention but I think a decrease in the amount of ads would solve the issue. If there was less to take in we would be more sufficient with absorbing our surroundings.  

However this does make the incredible ads stand out amongst the rest. Such as “The Drama Button” ad for TNT which is a drama television channel, has gone viral. The ad posses to be in the square of a town with regular people going up to a button and pushing it which unfolds a short series of events.

http://www.youtube.com/watch?v=316AzLYfAzw 

This advertisement has clearly stood out, and caught worldwide attention with 47,993,642 views to date. This ad does a good job of engaging the viewers. The video is 1:46mins long, within the first 5 seconds there is a little intro stating that the following happened in a little town in Belgium with very intense and suspenseful music. 

I think brands should reduce their advertising costs by 10 percent, to reduce the amount of ads. This would help consumers to absorb more of less.