The divorce rate keeps increasing every year. Adultery has become somewhat of a norm in society. In almost every adult tv show, movie or book their is at least one character who is being unfaithful to their loved one or is having thoughts about it. These ads are only following the latest trend amongst adults; adultery.
“Life is short so have an affair” “Cheat on your girlfriend, not your workout” These ads are sure to get attention because they are not only telling you to do something but to do something that is usually frowned upon. Though being unfaithful is something that is very popular it is usually an “under the table” topic.
Since cheating isn’t usually a topic that is talked about openly the ad’s headline really gets your attention. I think the metaphorical act of cheating on your usual brand is very clever. This especially works for company’s that have more of a sexual tone to them, such as perfumes and colognes like the Mavericks billboard.
If this tactic is used with the right brand it works but when it is by an innocent company like Preztel Crisps I don’t think it appeals to the right target audience. Preztel Chips’ target audience would be people who live clean lifestyles and care about their health. I think these people could find this ad offensive and would switch to another brand that didn't have adultery associated with them. That being said I think using this type of com pain could tarnish a company. For instance if David’s tea, the innocent well-known, organic and family friendly company were to suggest cheating on another brand it would create a bad tone to the company, making them appear rude and insensitive.
Using cheating or being unfaithful as a advertising strategy, if used correctly, can appeal and work well for the right product and target audience. There is nothing wrong with mentioning human behaviour and using it as a way to relate to consumers.
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