Hahaha

Factual ads and public service announcements tend to be little boring and forgettable. A very popular way to engage viewers is by using humour. The consumer is more likely to remember the ad when they find it humourous. This can also lead to the viewer talking about it to their friends because they thought the ad was funny which then further promotes the company. 

Humour doesn’t work for every company. I think humour works best when it is used to advertise products such as beverages, entertainment, alcohol and candy. Companies have to be very careful about deciding wether or not they should us humour for their ad campaigns. Sometimes the jokes are direct at certain groups of people. Advertisers have to be careful to make sure that their jokes don’t offend anyone. This will most likely lead to many complaints and the removal of the ad. This can tarnish the companies reputation. If humour is being used in ads is it crucial to make sure the ad will not offend anyone.

A good example of humour being used to promote a company is Mio, the liquid water enhancer. Mio has used humour to set themselves apart from the leading competitor, Crystal Light. Crystal Light uses the theme of health to advertise their company. As seen in this ad, they keep it simple with images of fruit which gets their point across.  But unlike Mio it doesn’t really stand out from other fruit drink ads. Mio’s commercials interact with the viewer by grabbing their attention with funny visuals and jokes. This is one of Mio’s first commercials: http://www.youtube.com/watch?v=tXG0PACMUOo. It does a very good job to keep the viewer’s attention by changing the imagery and keeping it out of the ordinary. 

I think it is worth it to make a funny campaign. They are more memorable and give people more to talk about. People love to laugh. Humourous ads create a fan out of the viewer. I do think humour promotes consumers to buy their product. Personally I would choose Mio over Crystal Light just because I like their ads.